test advertisement
test advertising

The aim was to gauge potential voters' responses and use them to create more test advertisements answering the attacks.

Google, the search engine company, said yesterday that it had started testing advertisements on its video site, matching a capability long offered by other major Internet sites.

Dr. Iyengar said he was unable to prepare test advertisements for the two men running in that Senatorial race, since both were on the record as supporting Clarence Thomas.

A test advertisement run by the New Democratic Network accused Mr. Bush of not putting enough money into education, with a Hispanic schoolgirl asking him, "Why did you break your promise?"

Scott Reed, Mr. Dole's campaign manager, agreed to show a reporter the test advertisements the campaign's media adviser, Stuart Stevens, created against its own candidate to demonstrate that the Senator could endure the roughest televised assaults on his most vulnerable issues.

The company developed the first online facial tracking system for testing advertising.

The key is testing advertising ideas using a marketing research system proven to provide results that can be compared across countries.

This information was captured by offering the customer an incentive during our test advertising stages.

Wells Fargo plans to test advertising of the Lifepath funds in several other states.

Gage says the potential lies in testing advertising, keeping tabs on opponents, and getting instantaneous reactions from events like debates.

The winery, which spent about $300,000 testing advertising last year, now plans to spend about $3 million on radio, print and trade publications.

Calvin Klein Backtracks After years of testing advertising limits, the designer is withdrawing a jeans campaign that critics likened to child pornography.

But some say the ads stray from tested advertising principles, betray a lack of creativity and ignore the essential task of any commercial: to make a sale.

The corporation has retained TBWA Advertising, and when the hotels are completed it will run test advertising.

As its test advertising indicates, the MBX, in the likely event of a national release, will be positioned to go one on one against the Whopper.

The company has even been testing advertising technology from its bitter rival Google on its web portal, although it yesterday gave no details of how the trial has progressed.

He was the author of several books, including "Tested Advertising Methods," published in 1932; "Advertising Ideas" (1938) and "Making Ads Pay" (1957).

In Virginia, Democrats are using a race for an open seat in the House to test advertising that criticizes Republicans for privatizing Social Security, and Democratic strategists say the commercials have been effective.

In southern Virginia, the Brown & Williamson Tobacco Corporation is testing advertising for its Kool brand that features a drawing of a penguin that sports sunglasses and a hip attitude.

In his 1931 book, "Tested Advertising Methods," he declared that the average American is 13 years old mentally, and that a copywriter should "use words you would expect to find in a fifth-grade reader."

Randy Adams, AuctionDrop's chief executive, said the company had raised $17 million from investors so far, and would raise more money for marketing later this year, after it has the results of a test advertising campaign in Chicago that began late last month.

Some advertising executives, especially those on the creative side, are worried that too many clients are testing advertising to determine how effective it is in reaching and persuading consumers and that they are substantially changing or canceling campaigns that do not get high enough marks.

Gallup & Robinson, an advertising and marketing research firm, has reported that in more than 50 years of testing advertising effectiveness, it has found the use of the erotic to be a significantly above-average technique in communicating with the marketplace, "...although one of the more dangerous for the advertiser.