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Those rules require extensive disclosure and prevent some telephone selling.
This pilot research will serve as a feasibility study for mounting a larger project on telephone selling.
The recalcitrant firm, dependent on telephone selling, couldn't afford to have its lines tied up and waved the white flag together with a cheque.
Direct marketing is also an extension of telephone selling and this involves selling direct to the purchaser through mail order, television, radio, newspaper or magazine advertisements.
Two relatively modern areas have been investigated - those of telephone selling as a technique and the selling of services because of societal changes that have taken place over recent years.
The Bell Telephone System of American has published a seven step guide to telephone selling, with the objective of encouraging telephone users to utilise this method of contact.
Generally speaking, television executives are diligent in their approach to choosing products, said Bill Schubart, chief executive of Resolution Inc., which handles the online and telephone selling efforts for CBS, A& E, and Discovery among others.
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