The software is designed for more than just cold calls.
It also calls past customers when new products arrive but does not cold call.
And making cold calls to set up an "information interview" can produce results.
What sort of cold call, and where does it originate?
I got a cold call on my cell phone yesterday.
"They're not using it as a tool to make cold calls to our employees."
This could be preparing reports or making cold calls to potential clients.
That's because cold calls are painful and rarely lead to sales.
In the evenings he made cold calls to music producers trying to get them to work with him.
"Six months ago we were ready to open for business and we went out making cold calls."
