An annual budget was committed to the city's promotional strategy and received some positive recognition.
Following a recent trend, the promotional strategy depended heavily on television advertising.
Be sure to follow up all of your marketing and promotional strategies with a marketing plan.
Keeble's promotional strategy was to try to make sure Henderson received favorable press in the trade.
The 2012 campaign has maintained the promotional strategies used in the previous years, given their proven efficacy.
Frequent interviews and pressers were conducted as a part of the promotional strategy.
There was no promotional strategy behind using March Madness to market the tournament.
The director has a four-city promotional strategy in place.
"Filene's has the same promotional strategy it had several months ago," she said.
The school that devised the best promotional strategy would win $500.