establish standards
set standards

Before you move on, you've got to set a standard for the next person.

Above all he set a new standard for foreign service.

He set a high standard in his last few days.

We would expect a President to set a higher standard.

One of the things that has happened here with the 49ers is we've set a standard.

Ever since then they have set the standard for performance and quality.

"They set the standard here, but now I know we can play with them."

She set high standards for herself and expected the same from others.

The quality of the film set new standards in the industry.

"The federal government needs to come in and set national standards."