scope of marketing

The changes are intended to reflect the widening scope of marketing communications.

Over the decades, attempts have been made to broaden the scope of marketing, relationship marketing being one of these attempts.

Economy of scope: This refers to the efficiencies primarily associated with demand-side changes, such as increasing or decreasing the scope of marketing and distribution, of different types of products.

I voted for this draft because I think that the scope of marketing standards for poultrymeat must be extended to also cover poultrymeat preparations and products, as well as poultrymeat in brine, which is being marketed ever more widely.

A spreadsheet from Chase's student loan unit showed the scope of marketing activities, listing payments of over $1,000 each to produce 405 foldable wallets for Ursuline College, CD replications for Southeastern Louisiana University, 200 T-shirts for Texas Southern University, to name just a few examples.