saturation advertising

Despite saturation advertising featuring a laid-back cartoon character called the Dude, One.

They took a gamble on a saturation advertising campaign in 1944 and nursed Esquire into the nation's best-selling shoe-polish.

It was saturation advertising."

It costs up to $1 million for a week of statewide saturation advertising, a level, though, that it appears none of the campaigns will meet.

Saturation advertising of the kind that the candidates favored for the Iowa caucuses and the New Hampshire primary would cost three or four times more.

Thanks to a saturation advertising campaign and a last-minute decision to offer a rich dividend, the shares are expected to be wildly oversubscribed here in Germany.

The drug's makers, GlaxoSmithKline and Bayer, have already promised saturation advertising.

Keg bitters and lager have been enormously successful for the brewers not as a result of genuine consumer demand but due to saturation advertising.

Stealing the slogan of reform for saturation advertising - financed by anti-reform money - does not magically transform the Old Guard's favorite into a reformer.

Worthington's commercials were seen on every television channel in Los Angeles throughout the 1960s and early 1970s, mostly through saturation advertising during the overnight hours.

That rules out door-to-door politicking and saturation advertising, said Katie Boyle, spokeswoman for Mr. Dole.

The company, a state monopoly, has spent about $150 million on saturation advertising and millions more on a nationwide telephone hot line for potential share buyers to register their interest.

Or perhaps it is because of the commercials of Patrick J. Buchanan, who may have pioneered a new form of negative campaigning: consciousness alteration through saturation advertising.

C1 Drug to Challenge Viagra The makers of Levitra, a new impotence drug, will wage a saturation advertising campaign to compete with Viagra.

While lower rates have been the primary stimulus to refinancing, saturation advertising on television and on the Internet, as well as old-fashioned fliers in the mail, have also played a part.

With "Jaws" the studios realized they could pre-sell a potential blockbuster with saturation advertising ahead of the opening, creating awareness that otherwise would have come only afterward via word of mouth.

In American campaigns, such messages repeated over and over can have an effect because a presidential candidate dominates the news with every statement he makes, and if that fails to work, money can be poured into saturation advertising.

Although there won't be the saturation advertising that usually attends popular capitalism, there will be a prospectus containing a supportive letter from the Prince of Wales, and offers of preferential access to the centre's facilities.

The park's reputation and attendance continued to grow throughout the 1950s and 1960s, largely due to saturation advertising and the continued success of the park's music pavilion, Caisson bar erected during the Schencks' ownership era.

Thanks in part to saturation advertising on television and on billboards, demand for Telekom shares was so high that the company increased the size of the offering at the last minute and took in $3 billion more than it had originally expected.

Although Mr. Clapton had lent his face to saturation advertising by the tour's sponsor, Lexus, ticket prices (up to $85) were extravagant, particularly for a show with minimal stage effects and a cover band, Distant Cousins, as the opening act.

It turns out that under the world's largest roof there will be 14 themed pavilions with titles like Journey, Faith, Body, Money, Play, Shared Ground and Self-Portrait where visitors can experience what a just-begun saturation advertising campaign calls "one amazing day."

It's changed here too now, largely thanks to TV and a combination of very expensive toys, saturation advertising and the tyranny of a child's tears, but even I can remember when most people would work Christmas day to get an extra day at Hogmanay.

Health experts within the United States Government and in Asia are convinced that America's technique of saturation advertising - employing commercials that depict smoking as rugged, glamorous and, above all, Western - is designed to entice the enormous and heretofore untapped market of Asian women and teenagers.

Wanted: Free TV Time The campaigns were devising strategies to draw as much free television attention as possible, since for the contests March 8, dubbed Super Tuesday, no one will be able to afford the saturation advertising that several candidates employed in Iowa and New Hampshire.