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We also should mention a rival product put out by another printer company, Canon.
As the battle heats up, the rival products, which were never all that different to begin with, are growing ever more alike.
But the patent is due to expire in 2011, according to the company, and competitors are busy developing rival products.
Over time, however, the balance of effect may change as the technology matures, competitors develop rival products or regulations shift.
(He says that his site remains independent, and it often includes material about rival products.)
With Microsoft behaving that way, it is hard for entrepreneurs who want to develop a rival product to find financial backing.
AT&T, the nation's largest telecommunications company, continues to lose traditional phone customers as more cable operators offer rival products.
There may be other market factors depressing sales volumes such as the economy, exchange rates or rival products entering your market.
And competition from lower-priced imports is expected to keep American producers from raising prices on their rival products.
In some cases, lawyers say, a company sues to distract a competitor and its newest star employee, or to delay a rival product.
Clothing, perfume and furniture designers - even toymakers - all copy successful rival products much faster than they once did.
"This was not a good area," Mr. Scott said, "to have a big technology battle," by offering a service that would exclude rival products.
But now, Mr. Jasinowki's member companies report that their exports are on average 25 percent more expensive than rival products from other nations.
Japan's Asahi Glass launched a rival product - Dragontail - last year.
"As that happens, marketing becomes a more and more important differentiator to break through the clutter," he said, helping consumers choose among rival products.
Viva is a rival product to Inca Kola sharing the same characteristics such as the yellow color.
Rival products such as Ishida's Hang-Strips offer similar features.
Should you buy an iPhone for Christmas, wait until the price drops in January or buy a rival product instead?
Dairy Milk chocolate in particular, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products.
It is not competitive selling at a loss to weaken rival products, nor is it driving down the quality of those products.
The success of Roman cement led other manufacturers to develop rival products by burning artificial mixtures of clay and chalk.
The new high-performance storage systems, I.B.M. said, have data-retrieval times that are far faster than rival products on the market.
The lawsuit cites Microsoft documents that suggest the engineers gathered intelligence to help Microsoft develop a rival product.
The purpose of the news conference was to show progress toward their stated goal of making it possible for customers to move easily between the companies' rival products.
Allied Tube, concerned about the competitive threat posed by plastic conduit, contended that the rival product might burn and emit toxic fumes in a fire.