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The Ms. readership profile is considered an attractive one, with young and well-educated readers.
They developed a readership profile that revealed a population of aging saltwater anglers with few kids entering the sport.
The readership profile is highly educated and affluent professionals, mainly in the London-based financial services industries.
Similar Readerships Profiles of the average reader of each magazine show that, for the most part, they are similar.
The audience and readership profiles of the various media will help to ermine which of them should be included on your list 1 which can be safely left out.
British Rate and Data (BRAD): this is the directory used by media advertisers; it includes audience and readership profiles as well as audience and circulation figures.
In 2005, the Journal reported a readership profile of about 60 percent top management, an average income of $191,000, an average household net worth of $2.1 million, and an average age of 55.
The information in the media kit will include the contracts, the readership profile, which includes age, income, home ownership, product preferences and possibly even ethnic breakdown, education, number of children in household--everything you need to make an informed decision.
Undoubtedly in the case of the Mail, this policy stems from their strong middle class female readership profile, but other papers have also given regular space to mental handicap issues within what they see as a 'crusading' role towards the British public.
