reader loyalty

Why didn't I develop a single theme and stick to it in order to build reader loyalty?

Newspapers, frightened by declining reader loyalty, have been promoting themselves more aggressively than ever.

A useful side-effect of community for a news organisation is reader loyalty.

These days, the inside back cover often carries a photograph and biographical information on the author, details thought to be helpful in building reader loyalty.

But there was some grace period before the combination of machinery, reader loyalty, sweat and imagination that makes a newspaper would be lost.

Regional papers have remained relatively unaffected by the decline, with provincial newspapers commanding a higher degree of reader loyalty.

"Newspapers generate great reader loyalty and great apathy.

In most cases of clustering, a publisher retains individual newspaper names in an effort to maintain reader loyalty and local flavor.

To take advantage of reader loyalty in the electronic age, newspapers must have reader loyalty in the first place.

The reinvention of celebrity magazines has increased competition not only for reader loyalty and access to celebrities, but also for space in the magazine racks at supermarket checkout counters.

With Ms. Wintour moving to Vogue, the HG is expected to return to its traditional focus, but the series of shifts may erode reader loyalty.

The editorially ambitious magazines have been seen by their publishers as a way to build up reader loyalty for the parent magazines - a strategy that has had mixed results.

Second, the executives said electronic ventures allowed newspapers to broaden their community roles - a change that could help them fight the declining reader loyalty that has plagued the industry for years.

They Finish One And There's Another Beth Peffer at the Bank Street College Book Store in Manhattan thinks the almost immediate availability of the sequel helped develop reader loyalty.

Keith Danby, president and chief executive officer of Biblica, said they erred in presenting past updates, failed to convince people revisions were needed, and underestimated reader loyalty to the 1984 NIV.

And for the third time in a decade, The Times is trying out a new local news strategy, relying on 12 new small local "Our Times" newspapers, published by a Times subsidiary and distributed with The Times in specific communities, to win reader loyalty for their big sister.

Strong Circulation Recovery Mr. Maxwell acquired the paper six months ago after a disastrous strike that cost most of its circulation and advertising, and, through a combination of nonstop promotion and reader loyalty, had recovered more than half of The News's lost circulation and much of its advertising.