pull strategy

However, a pull strategy does not always require make-to-order production.

Wal-Mart is an example of a company that uses the push vs. pull strategy.

Pull strategy can be divided up into two approaches, the participative and the inspirational.

By comparison firms which rely more heavily on advertising are described as adopting a pull strategy.

The newer pull strategy has been viewed as a shift in power from advertisers to consumers, and so requires a more adaptive approach by marketers.

Pull strategy means that work centers request the materials needed for a specific production order from the store or from an upstream workplace (demand driven).

For example consumer packaged goods companies typically use a pull strategy relying on advertising and marketing efforts to translate into sales at the retail end point.

Another strategy to KM involves individuals making knowledge requests of experts associated with a particular subject on an ad hoc basis (pull strategy).

"There is really more of a pull strategy used," said Bernd M. Michael, chief executive and managing partner of the Grey Group Germany in Dusseldorf.

The introduction and success of social networking, along with the rise of digital music, has transformed the way music is marketed to the consumer; shifting from a push to pull strategy.

Rather than existing on a completely binary scale pull platforms exist on a continuum with push strategies existing on one end and pull strategies existing on the opposite end.

The process of crowdcasting uses a combination of push and pull strategies to first engage an audience and build a network of participants and then harness the network for new insights.

"In general, thinking of the Internet as a push medium for advertisers - pushing messages out to prospective customers - is not as effective as using pull strategies, where you create a venue where prospective customers can get something from you," he said.

That is why Push is regarded as the opposite of lean production because lean production involves the Pull strategy which means that any part should only be produced if there is a certain demand for it and therefore WIP will be small.