Men over 21 years old now make up half of the audience, according to industry officials and trade publications.
It was the first daily trade publication for the sports industry.
A campaign is scheduled to begin next month in trade publications.
Trade publications have reported a rocky relationship between the two.
The talks were first reported this week in trade publications.
Trade publications estimated spending for the campaign at $35 million.
As a trade publication it reports on news relevant to its industry.
The remarkable thing about trade publications is that there are so many of them.
Broadcasting, the 60-year old trade publication, also has a fresh look.
Trade publications have named roughly 200 of the more than 500 people working for the task force.
Wörterbuch für Wirtschaftswissenschaft