prosumerism

Social Media, Prosumerism and Sport Promotion.

Chapter Title: Prosumerism: Students as Co-creators of Text and Content.

Chapter: Social Media & Prosumerism: Implications for Sport Marketing Research.

Invited book chapter with peer review: Hogan, P. & Santomier, J.P. (coming Summer 2011) Social Media & Prosumerism: Implications for Sport Marketing Research.

Dr. Hogan publishes and presents in the areas of developing Professional Intellect in university students, Inquiry-Based and Problem-Based Learning, professional ethics, prosumerism, Social Media applications in education mission-central learning, and in Social Media for Sport and Fitness Business.