product ladder

General Motors pioneered the idea that consumers would aspire to buy up an automotive product ladder if a company met certain price points.

Color distinctions, especially exclusive colors for high-end models, are meant to produce a desire to move upwards on the product ladder (to, presumably, the higher-margin machines).

Consumers, meanwhile, are clamoring for fuel-efficient small cars, but in the United States Ford does not sell anything smaller than the Focus, leaving a missing rung at the bottom of its product ladder and another gap in its pro-environment philosophy.

When the reaction end-point products were analyzed on an agarose gel, an ERCA product ladder was observed only for reactions where the OCP correctly matched the SNP base (Fig 5b).

As General Motors entered the 1920s, the product ladder started with the price-leading Chevrolet marque, and then progressed upward in price, power and appointments to Oakland, Oldsmobile, Buick and ultimately to the luxury Cadillac marque.