premiumisation BrE
premiumization AmE

But all the entrants are at the premium end of the market, so we're continuing to see premiumisation.

"The question that we are often being asked is: Is the basic business model of premiumisation over?

Part of this decline also reflects a shift to "premiumisation" and an increase in prices across its core brands.

Nick Rose, Diageo’s chief financial officer, said: “Is the basic business model of premiumisation over?

"Premiumisation" is the marketing buzzword for the condition.

There was concern that consumers would begin trading down but the premiumisation trend appears very well intact.'

A 2006 Euromonitor report on the world tea market explains that this trend is attributed to both tea’s health benefits and premiumisation of the product.

So far, cost reductions, and positive price and mix effects have helped protect top line growth, particularly for companies engaged in premiumisation strategies.'

“It is the premiumisation issue,” Browne says.

Jowsey said that the refurbishment of bars usually involved offering more food and a ­"premiumisation" of drinks.

"The major trend is premiumisation," says Mr Tate.

Ewan Venters, food and restaurants director of Selfridges, calls it the "premiumisation" of shopping.

He had spotted the move towards "premiumisation," taking junk food like burgers, hot dogs and pizzas, and transforming it with good-quality ingredients and careful cooking.

Known for its dominance of the sub-$10-a-bottle bracket, Pernod has pumped millions of dollars into the label to support a shift up the price scale, or "premiumisation."

The strong growth in emerging markets and the premiumisation and anti-aging trends in developed markets have increased the value in cosmetics packaging markets worldwide.

In that context, some retailing categories in the US have rebounded considerably while others still struggle, and competing trends of value-seeking and premiumisation divide the market.

Our growth is still based on the same drivers: our policy of premiumisation and innovation, the strategic brands and strong presence in emerging markets and the United States.

"Asia Pacific and emerging markets ... are underpinned by population growth, wealth creation, increasing car penetration and industry premiumisation," said chief executive André Lacroix.

What Abella calls "premiumisation" - customers who want to drink better, more expensive brands, often as a result of them trying them abroad - is taking root across the Indian market.

Aumont said there was a trend towards 'premiumisation' of car interiors as more and more carmakers seek to chase the premium clients because that is a fast growing market segment.

Jean-Paul Agon, chief executive, admits that a preoccupation with premiumisation, and improved product performance so it could charge higher prices, had narrowed its target audience compared with 20 years ago.

Mr Lafley drove P&G's "premiumisation" strategy of making more high-priced toothpastes, razors and shampoos, but that ran into trouble as the financial crisis hit and Americans and Europeans wanted to trade down.

As part of this shift upmarket, also known in the wine trade as "premiumisation," Treasury Wine Estates has also put a greater focus on its luxury and iconic wines like its Penfolds brand.

There was concern that consumers would begin to be trading down but the premiumisation trend appears very well intact,' he says, adding WestLB would probably raise its earnings forecasts by a 'low single digit' amount following the figures.