"Typically, it's 6 to 12 months in test market before a decision is made," she said.
The service will be offered to 200,000 Chicago customers in one of the largest test markets to date.
Based on our test market, we were expecting to make half of that.
The test markets are expected to show actual use patterns as they develop.
Many chains, in fact, use the city as an important test market.
Several other new products are now in test markets around the country.
We went to a test market last year with 2,000 cards and they sold out in three weeks.
The demanding nature of the Japanese consumer, though, makes this an important test market.
It will not be commercially available in test markets for at least a year.
The district continues to be a test market for nearly every sector of our economy.
