point of purchase advertising

And sales promotion - which includes things like event marketing, point of purchase advertising and children's clubs - is growing at an even faster rate.

In that year, glamorous Hedy Lamarr was pictured in point of purchase advertising signs.

Research by the Point of Purchase Advertising Institute indicates that 66 percent of all purchase decisions are not made until the customer is inside the store.

(POPAI - Point of Purchase Advertising International).

The Institute of Credit Management, the European Association of Trade Mark Owners, and the Point of Purchase Advertising International (POPAI) are based in Leicestershire.

According to the Point of Purchase Advertising Institute, the use of in-store promotions and advertising has been growing by 10 to 15 percent annually over the last five years, compared with growth of just 4 to 6 percent for traditional advertising.

To back up their argument, they refer to the research findings of the Point of Purchase Advertising Institute, an industry association in Englewood, N.J., that says 66 percent of all buying decisions are made after the consumer enters the supermarket.