However, even for a basic product like blue jeans, it is unlikely that all these assumptions will hold.
Recognizing this need the corporation or company offers a basic product.
In response, business leaders on Martinique agreed to lower the prices of 100 basic products, including food, by 20%.
The first attacks the basic product - from content to the way advertising is sold.
Art and life flowed from a few basic products.
In this model the basic product - the course content - is given away free.
Finding ways to expand an organization's offerings beyond their basic product or service.
Some retailers said they thought there was a movement back to basic products, like oatmeal.
There has been a significant drop in the prices of basic agricultural products.
On the other hand, we have the games played by financial organisations with the prices of basic products.
Wörterbuch für Marketing