Those companies, now both in the midst of turnaround plans, have said their goal this year is simply breaking even.
But again, few people thought he would have this much luck with Chrysler's turnaround plan, either.
The bar set for the turnaround plan is high.
Such turnaround plans come along every few years at one auto company or another.
Then we developed a turnaround plan that generated $9 million in profit after three years.
Ford Motor has what will probably be a painful turnaround plan in the works.
He said the turnaround plan would cost as much as $100 million.
In the first half of this year, the company lost about $1.3 billion as his turnaround plan began.
The board is scheduled to meet to discuss a financial turnaround plan on Sept. 12.
But the company, which announced a turnaround plan last month, said the drop was something of a relief.
