penetration model

Penetration models - use test market data to develop acceptance equations of expected sales volume as a function of time.

Three examples of penetration models are:

While not the first 3-D tactical warfare game, it set an industry standard for realism, thanks to minutely detailed armor penetration modelling.

The Market Penetration Model focuses on the synergy and opportunities for fast growth between the target company and the acquiring company.

Valuation using the Market Penetration Model (MPM) or the growth potential of a company is a method of estimating the value of a company by calculating the depth of its market penetration as evidenced by its customer base and industry niche.

One notorious example was the US Air Force's Advanced Penetration Model, which due to a programming error made US bombers invulnerable to enemy air defences by inadvertently altering their latitude or longitude when checking their location for a missile impact.

Other study has shown that in real life adolescent tend to engage in sexual disclosure according to the level of relationship intimacy, which supports the social penetration model; but in cyberspace, men present a stronger willingness and interests to communicate without regarding the current intimacy status or degree (Yang, Yang & Chiou, 2010).