overcommercialization AmE , auch: overcommercialisation BrE

"I don't believe in the overcommercialization of public parks," the Deputy Mayor added.

If anything, the Chinese educational system of today suffers more from overcommercialization than from hyper-politicization.

Compared with Atlanta, there were no transportation problems, no technology problems, no overcommercialization.

It's an overcommercialization of the neighborhood."

Of course, one person's "organic" could be another person's "blatant overcommercialization," a risk that all those involved in such deals acknowledge.

One pitfall of such brand endorsements is the risk that consumers will perceive them as overcommercialization, particularly if one brand is unrelated to the other.

"From a traffic perspective," Mr. Koppelman said, "my office has long warned the town planners against rash overcommercialization of Route 347.

As Route 49 progresses northward, the scenery is marred by occasional unsightly housing developments and mobile home parks and what some old-timers regard as overcommercialization.

THERE is a television program that regularly addresses advertising- and marketing-related issues like the overcommercialization of American culture and the influence of sponsors on programming.

More recently, Martin said, opinions have been expressed within N.C.A.A. circles that "we got it wrong, and now we've produced an overcommercialization of the revenue-producing sports."

Hiring the stars of popular television series to peddle brands is certainly commonplace, particularly in an era characterized by what critics deplore as the overcommercialization of popular culture.

In announcing his candidacy this week, Kim deflected questions about Salt Lake City and focused his concern on overcommercialization, doping and the size of the Games.

The film's complaints about how basketball has been hurt by overcommercialization would be more compelling if its Garden set, built in North Carolina, were not studded with ads and product plugs.

During the debate, many lawmakers spoke of an "overcommercialization" of the public airways, especially in programs directed toward children, who, they contended, were less able to distinguish between a commercial and normal programming.

How many glowing, garish icons to the overcommercialization of the holiday could he destroy before the damage toll took him 0 A G over the line from petty misdemeanor to something worse?

Edward O. Fritts, the organization's president, said, "The legislation addresses Congressional concerns about overcommercialization in children's TV in cable programs but avoids unnecessary and unconstitutional programming standards."

Mr. Freberg was the mad prophet of the airwaves, performing on radio, television and records his hilarious sendups of everything from "Dragnet" to the overcommercialization of Christmas.

"I'm sensitive to the issue" of overcommercialization, Mr. Schweitzer said, which is why the Nextel sponsorship does not include "a 90-foot glowing cellphone dotting the horizon" or other garish elements.

The primary challenge to the Coca-Cola film campaign may come not from Pepsi-Cola but from moviegoers who perceive it as overcommercialization of an environment that is quickly becoming cluttered with sales pitches.

"Embedded advertising is now taking over television," said Gary Ruskin, executive director of Commercial Alert in Portland, Ore., an organization that opposes what its members see as the overcommercialization of the media.

Mr. Augustine said he was pleased to have street-level exposure, unlike his second-story location in SoHo, and to be away from what he considers to be the overcommercialization of that area.

These days, when consumers seem more eager than ever to complain about the overcommercialization of popular culture - and can share their criticism faster than ever through online message boards, blogs and e-mail - nothing exceeds like excess.

"Commercials are getting insinuated into every part of TV programming," said Gary Ruskin, executive director of Commercial Alert, an organization that seeks to curtail what its members consider the overcommercialization of the media.

The experience of Atlanta and Los Angeles demonstrates that the Olympic Games can be profitable but that attention has to be paid to make sure the Games are not cheapened by overcommercialization and salesmanship.