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However, the overall market size was growing through the 1960s, and with it grew the sales of the Opel Rekord.
THE overall market size of returned retail goods is unknown, but Mr. Rogers estimates that $62 billion in consumer goods are turned back annually.
Target Market Share: Based on the above analysis, it is possible to arrive at the overall market size for the assessment period, and thereby decide on the volume of business the firm targets to achieve during the period.
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