multinational marketing

But he says his strategy "is to build a major multinational marketing services group."

For a multinational marketing powerhouse like Sony, designing that experience - and figuring out whom it might appeal to - is practically a science.

Rock also got footholds in Mexico, in Argentina and across Latin America, where multinational marketing met a receptive public.

These, though deregulated and privately-owned multinational marketing and route networks are, we are told, sure to be better able to serve our future air transport needs.

Anupa, of Indian descent but raised in London, originally came to Vietnam as a strategic planner for a multinational marketing company.

But as the subject developed first the term 'multinational marketing ' was coined and then 'global marketing 'was added to the picture.

With many consumer products companies trying to combine multinational marketing strategies with local advertising plans, "top management must have a confidant and sounding board," Mr. Johnston said.

However likely it is to spot Mr. Moroz tramping through the snow, missing his Western rival has become all but impossible, thanks mostly to the power of multinational marketing.

While Latin music has discovered the multinational marketing power of sappy ballads, video clips and pretty faces, it also has a loyal audience for folky regional styles like Mexican banda (brass-band) music.

While this is a rationale behind the formation of the large multinational marketing communications conglomerates in recent years, "Concord is for clients who like smaller agencies and entrepreneurs," said Mr. Avrett, his agency's chairman.