mental accounting

What the guy really has, aside from chutzpah, is a bad case of mental accounting.

Now, he has you properly assessed and tucked away in his mental accounting system.

Have a plan in place to defeat your brain's mushy mental accounting.

Another very important concept used to understand mental accounting is that of modified utility function.

Luckily, mental accounting can be "gamed" to help in either situation.

Financial planners recognize that mental accounting is a powerful force, and they use it to their clients' benefit.

On a grand scale, the U.S. government learned a hard lesson about mental accounting in 2008.

Mental accounting describes our tendency to treat money differently depending on its source.

His distinctive service, which he calls "mental accounting" arises out of his own experience.

Mental Accounting How can two individuals make entirely different decisions when their circumstances are essentially the same?

Mental accounting is subject to many logical fallacies and cognitive biases.

We can blame our tendency to engage in "mental accounting," and this has everything to do with your tax refund.

We’re referring to a subject we’ve covered before, on this site and in our book: Mental accounting and credit cards.

Mental accounting is a way for people to organize their experiences, Professor Kahneman says.

"Mental accounting" is the term for this placement of fungible funds into different ledgers.

It's called "mental accounting," and it's a subject visited frequently in this blog.

You might even do some mental accounting to calculate what debts you could pay down or pay off instead.

One particular quirk of mental accounting may be holding investors back from earning higher returns in this low-rate environment.

Mental Accounting: People have separate mental accounts when it comes to spending and saving.

Here's how you can avoid the mental accounting mindset and use your tax refund wisely:

And before these came "mental accounting".

Role of transactions in mental accounting.

Chalk it up to something called mental accounting, which allows individuals to treat similar results or similar options differently, because of different starting points.

Professor Thaler says mental accounting may help explain why the 1987 market crash did not have the negative impact on the economy that many had forecast.

That is mental accounting.