media testing

Media testing, such as for linseed oil or latex.

As is typical in media testing of as-seen-on-TV products, the results showed both positive and negative aspects of each product.

This would avert a good deal of disappointment on the part of the other researchers should the actual experiment encounter problems, and, if no problems arose and the live media testing was in accordance with his expectations, he would be the only one in possession of the actual specifications of the cryogen.