markup price

The markup price is the difference between the selling price and the manufacturer's cost price.

However, in practice, most firms use cost-plus pricing, also known as markup pricing.

Equation 2 can be interpreted as a cost-plus pricing or markup pricing scheme.

She allowed a potential buyer a furtive glance into a bag of a few small toys she was offering at markup prices.

The book's first printing sold out in spite of the fact that Lacson did not initially sell in major bookstores because their markup price was too high.

Following the tour, the band brought a lawsuit against Ticketmaster that accused them of being a monopoly whose anticompetitive practices allowed markup prices of more than 30%.

Keen notes that empirical research finds real firms set price well above marginal cost: they charge a markup, often cost-plus pricing; compare fellow post-Keynesian Alfred Eichner, who also argued for markup pricing.