marketing transaction

A task force formed by agencies and advertisers to address new media has issued goals to insure consumers' privacy in interactive marketing transactions and communications.

Additionally, the bank gets a chance to increase income by having more money lent out, and possibly an extra marketing transaction payment, either from the payee or sales side of the business, for contributing to the sale (in some cases as much as the entire interest payment, charged to the payee instead of the cardholder).