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His shop also sold maps, and was the first known shop to market maps commercially.
This exposure can be reinforced by targeted marketing - a combination of print advertising supported by direct marketing mapped against the locations of the hospitals.
The map on which a Presidential assistant plots the points of light is a media market map, the type that Presidents and Presidential candidates use when scheduling time and resources.
Games for a Digital Age: K-12 Market Map and Investment Analysis by John Richards, Leslie Stebbins and Kurt Moellering.
But there can be little doubt that Häagen-Dazs has really put premium ice-cream on the marketing map, not least by its bold, passion-exuding press ads through Bartle Bogle Hegarty.
They include ZIP code maps, isometric maps - showing, for instance, all the buildings in New York City from a bird's-eye view -and market maps (useful for businesses in locating sales offices, for example).