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TV3 commissioned Dublin Institute of Design's fashion design students to create a dress from loom bands.
Loom bands, bracelets woven from brightly colored rubber bands, were seen as both a global fashion statement and a children's fad.
It is a sort of evolution of the loom band, the small rubber bands that are designed to be twisted into bracelets and which became a craze among children and young teenagers two years ago.
After their son Skye, 5, was diagnosed with a brain tumour last year, he decided to try to make a loom band long enough to reach the moon to fundraise for medical research.
Big on Frozen: Frozen toys are going to be hot: John Stillwell/PA Wire This Christmas is set to be the biggest year for toy sales in four years after must-have loom bands, Panini stickers and Lego figures set tills ringing.
Because you can't drown your sorrows with a loom band.
No, you won't have known about that ceremoniously presented sticky cupcake or new loom band bracelet you have to wear all day.
