laddism

The show subtly undercut the machismo of laddism, ultimately presenting the eponymous Men as ineffectual and harmless.

Lad culture (also laddish culture and laddism) is a subculture initially associated with Britpop music of the 1990s.

"We've overdosed on laddism," said Mr. Smith, who has for years been the only designer that beer-guzzling lads accepted.

Small wonder that the movie has become a cultural emblem of the English phenomenon called "laddism" - rowdy, boys-will-be-boys behavior that has come to be fashionable and hip.

Andy Gill of The Independent commented that "She's Electric" is laddism of a tiresomely generic kind [whilst] "Roll With It" is drab and chummy."

Nevertheless, critics Jon Lewis and Penny Stempel have stated the show "allowed male viewers to indulge in vicarious laddism, whilst allowing female viewers to ridicule the bad but lovable Tony and Gary".

Shortly afterwards Flextech appointed Jonathan Webb to replace Lisa Opie as managing director; Jonathan Webb was responsible for moving Challenge away from its staple of game shows and axing Bravo's "laddism" strategy.

Mr. Brown vaulted to prominence in the London magazine world a few years ago, when he created Loaded magazine as a celebration of what Britons call "laddism" - a kind of hard-drinking, babe-watching, unreconstructedly childish ethos.