key account management

A key account management system was introduced for key customer liaison and support.

The basic assumption for a key account management model is the correct classification of the key accounts.

Key account management includes sales but also includes planning and managing the full relationship between a business and its most important customers.

Key Account Management and Planning (Free Press 2001)

Its offerings include modern category and key account management services, sales, merchandising and advisory services on retail outlet yield management.

She was a Visiting Fellow at Cranfield School of Management in the 1990s and co-authored research papers and books with Professor Malcolm McDonald on the subject of key account management.

Today, the applications of business development and the business developer's tasks across industries and countries, cover everything from IT-programmers, specialized engineers, advanced marketing or key account management activities, and sales and relations development for current and prospective customers.

LIVINGBRANDS (field sales & key account management, inside sales, inside global account management, inside channel account management, retail management & promotion, sales consulting, eShop)

On the retail side, consolidation means we have to be more aggressive, and one way we've done that is we have key account management teams that work with major retailers to help them meet their objectives, whether those objectives are inventory turnover or cash flow or return on investment.