industrial marketing

Due to the high costs involved with making proposals the hit rate is a very useful tool especially for companies in industrial marketing.

Industrial marketing has since then coined spectacular names for various vehicle parts.

In industrial marketing personal selling is still very effective because many products must be customized to suit the requirements of the individual customer.

The use of reference selling in industrial marketing can be highly successful since it reduces the perceived risk for a potential buyer.

Industrial marketing can cross the border into consumer marketing.

He has also published over 100 professional articles primarily in the areas of industrial marketing, new product development, marketing models, and bargaining theory.

Industrial marketing often involves competitive tendering (see tender, tendering).

As published in Industrial Marketing Management.

With her immune condition stabilized, Ms. Witter is working for her father's industrial marketing and publishing company.

The middlemen may sometimes be excluded from a channel, as in most industrial marketing, where direct channels from manufacturer to customer are employed.

Industrial marketing (or business to business marketing) is the marketing of goods and services by one business to another.

For example, an electronic component seller may distribute its products through industrial marketing channels (see channel (marketing)), but also support consumer sales.

The Journal of Business and Industrial Marketing, Vol 18, Iss.

Haley has over 100 books, book chapters, articles, research reports and presentations on Asian business and emerging markets, new product development and innovation and industrial marketing.

Also known as industrial marketing, business marketing is sometimes referred to as business-to-business marketing, or B2B marketing, for short.

In some industrial marketing situations, suppliers work with buying organisations to solve technical problems in the knowledge that to do so will place them in a very strong negotiating position.

His influential research covers Industrial marketing, Emerging markets, New Product Development, Innovation and B2B Marketing.

IMRB International's specialised areas are consumer markets, industrial marketing, business to business marketing, social marketing and rural marketing.

There is an old saying in industrial marketing; "if the first time you have heard about a tender is when you are invited to submit, then you have already lost it."

Williams, Chauncey L. The dual role of manufacturers' catalogs in industrial marketing (New York: Sweet's Catalog Service, [1940?])

The Compass 360 Racing(C360R)is a unit of Compass360 Brand Architects, industrial marketing experts with its network extended across North America.

Weight-control products and services, including drugs, diet and exercise programs as well as the bariatric surgery, came to $15.2 billion in 2003, the Fredonia Group, an industrial marketing firm, said.

Trout, J., (1969) ""Positioning" is a game people play in today's me-too market place", Industrial Marketing, Vol.54, No.6, (June 1969), pp.

"We rely on our pulp suppliers to be as reliable environmentally as they can," was all that Glyn Raven, the industrial marketing manager for Tencel, would say on that subject.

A variety of academic periodicals, such as the Journal of Business-to-Business Marketing and the Journal of Business & Industrial Marketing, now publish studies on the subject regularly.