high-context culture

A high-context culture is going to respond better to a more direct and formal style of marketing.

In a high-context culture, however, much more depends on 'who you are', personal relationships and the idea that a person's word is his bond.

An individual from a high-context culture is going to be more sensitive to nuances and advertising.

High-Context cultures assume the individual is knowledgeable about the subject and has to be given very little background information.

Marketers should also keep in mind that in a high-context culture fewer words are better than many.

High-context cultures rely heavily on the context of an interaction to convey the message.

Language differences are obvious, but a more subtle distinction can be made between lowand high-context cultures.

Typically a high-context culture will be relational, collectivist, intuitive, and contemplative.

When advertising to a high-context culture like Japan, companies consider using more local and cultural images and verbiage to appeal more to their consumers.

In a high-context culture business meeting, for instance, the parties may spend much more time establishing friendship and mutual trust rather than discussing the particular item of business.

HR agents in low-context cultures are more likely to hire direct, assertive, and somewhat aggressive candidates, whereas the reverse pattern is observed in high-context cultures.

High-context culture and the contrasting low-context culture are terms presented by the anthropologist Edward T. Hall in his 1976 book Beyond Culture.

A high-context joke from a high-context culture will not translate well to someone of a different culture, even another high-context culture.

Face negotiation theory - "Members of collectivistic, high-context cultures have concerns for mutual face and inclusion that lead them to manage conflict with another person by avoiding, obliging, or compromising."

According to Hall, high-context cultures such as Chinese tend to stress the use of internalised or implicit message while low-context cultures tend to emphasise the use of explicit messages.

In one article, one sociologist from Japan and two from Finland argued that Japan and Finland are high-context cultures, although both, especially Finland, are becoming lower-context with the increased cultural influence of Western nations.