With the food festival, they may have discovered the most effective method.
But it has an outdoor food festival nearly every weekend this summer.
Since August 2009, the shopping centre has held an annual food festival.
At the food festival Homer goes on his reviewing duties.
It is also gaining a reputation for its annual wild food festival which has been running since 1990.
"Since it was such a multi-ethnic neighborhood, we came up with the idea of a food festival," she said.
In this time, food festivals were taking place shows of typical Spanish folklore.
There are also beauty contests and a food festival.
The food festival is on the up and up.
Held annually since 2008, is the largest food festival in Latin America.
