familiar brand

Some products, though, will become the old familiar brands of the future.

Yet sometimes a familiar brand name can be risky, too.

There's more to your decision than simply selecting a familiar brand name.

Two familiar brand names have ended long relationships with their agencies.

But that is not the case here because doctors often continue to prescribe the familiar brand name.

The commercials were not for familiar brands; there was no feeling of use and custom to them.

It is not merely a familiar brand, but, more importantly, a particularly lovely one.

Still, there are risks to eliminating a word like "diet" from familiar brands.

Branding - customers will often choose a successful or familiar brand over one they do not know.

The familiar brand name on the box was heartening.

So it is not surprising that some of the less familiar brands are leading the race toward greater cost-effectiveness.

Not that familiar brands are even always safe.

The centennial, some marketing experts say, has turned into a debacle for one of America's most familiar brand names.

So here, perhaps, is a glimpse at how to balance a familiar brand name with an infinite loop of novelty.

Both are sprawling empires, with familiar brands that reach into almost every German household.

The familiar brand names with their images have taken the place of statues and icons and the things people used to look at.

Name a familiar brand logo and, likely as not, he either dreamed it up or modernized it.

Familiar brand names can offer some consolation.

The business is consolidating rapidly, though, a trend that may be reducing consumer choice by killing off both new and familiar brands.

- a book about the derivation of familiar brand names - "where its rich golden tobacco was grown."

The reverence for the man contrasts with the more familiar brand of worship reserved for Nelson.

They are familiar brands, familiar styles, flat heels.

Many of our guests don't come expecting to find welcoming and kind-hearted people or familiar brand names in supermarkets.

When people shell out extra pennies for a familiar brand, they're buying the cozy glow of absolute predictability.

Familiar brands are changing agencies.