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The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering consumers' wants, the company's requirements, and society's long-term interests.
Alexandre Daigle, expected to be the first choice in Saturday's entry draft for 18- to 21-year-olds, might be a different sort, perhaps one to help the league foster an era of enlightened marketing and greater visibility.
Wörterbuch für Marketing