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The two companies had divided the market almost evenly by the late 1990s.
"The traditional way of dividing the market into full service on the one hand and self-directed on the other is not what it's about."
Segmenting is the process of dividing the market into segments based on customer characteristics and needs.
It certainly failed by one test, failing to deter Boeing from turning out a competitive model (the 767), and thus dividing the market.
We divided the market by demographic characteristics.
The reason is, a publisher cannot find profit in an exceedingly cheap edition if he must divide the market with competitors.
If you are segmenting business markets, you could divide the market by:
The Government contends Microsoft executives proposed that the two companies divide the market for browser software.
It is difficult to target each and every customer in the mass market, therefore, marketeers must divide the market into smaller groups with similar wants.
A similar two-part/two-color strategy appeared in the recording industry, dividing the market between classical and popular offerings.
The battle is fraught with risks and uncertainties that could divide the market into larger or smaller slices than either company is projecting.
The plaintiffs contend that the underwriters inflated prices by improperly dividing the market and imposing unlawful conditions on their customers.
It had at the same moment the potential to divide the market into a sphere to be discussed and a low production critics would only hint at.
The Justice Department asked Mr. Jones if dividing the market for browsers had been a topic of discussion.
Indeed, they represent one of the most serious violations of competition law: operators are allowed to increase prices, limit production and divide the market up between themselves.
From a marketing perspective "segmentation is the act of dividing the market into distinct groups of buyers who might require separate products and/or marketing mixes".
Macro-segmentation centres on the characteristics of the buying organisation [as whole companies or institutions], thus dividing the market by:
He looks for a low P/E, low earnings growth and high yields and divides the market into tenths, or deciles, by these criteria.
The ratio Tobin's q is calculated by dividing the market value of a company by the replacement value of the book equity:
Strategists at BP Solar's headquarters in Surrey, UK, divide the market into three segments.
A Microsoft executive denied that the company had both threatened its main rival in the Internet software business and made it an illegal offer to divide the market.
A diversification occurred in the 1990s and instead of few idols vying for popularity, a number of idols with specific characteristics divided the market.
They divided the market in half: Perkins sold to the English market, and the scientists from Berlin to the United States and mainland Europe.
If Lotus 1-2-3 and SuperCalc have divided the market among themselves for years, they have one problem in common- Quattro Pro.
Mr. Smith expects the three companies to divide the market equally; he is recommending Cygnus as the only pure play and for its focus on skin-patch drug delivery.