database marketing

The company will continue to use the Black Experience name for a database marketing division.

Database marketing is a, system of maintaining customer data accurately on a computer.

Database marketing is simply developing the means to keep customer information, contact and priorities in place.

The growth of database marketing is driven by a number of environmental issues.

The problem with other Internet database marketing systems, he argued, is that the information they gather has not been specific enough to be relevant.

The distinction between direct and database marketing stems primarily from the attention paid to the analysis of data.

Database marketing helps us find the right customer.

The devotees of database marketing remain insistently loyal to their work in progress.

This use of database analysis is a type of database marketing.

The bride is a database marketing manager, and the bridegroom a business research manager.

Shaw and Stone (1988) noted that companies go through evolutionary phases in the developing their database marketing systems.

Database marketing is a method of finetuning our customer and prospect list.

Database marketing emerged in the 1980s as a new, improved form of direct marketing.

Customer Relationship Management is used to deepen relationships with existing customers using database marketing techniques.

As database marketing has grown, it has come under increased scrutiny from privacy advocates and government regulators.

The catalogue companies pioneered innovations like database marketing, relationship marketing and advertising accountability.

Although organizations of any size can employ database marketing, it is particularly well-suited to companies with large numbers of customers.

This reduces customer acquisition costs, and allows personalized marketing or database marketing.

Tom's wife, Julia, works for the National Football League as a manager of database marketing.

Other services include on-line directories (Internet Yellow Pages)and database marketing.

Many proponents of database marketing say they are building new systems to overcome their temporary setbacks, with more ways to collect and link data about users.

Database marketing establishes systems that permit direct marketers to repeat,, successful offers and to eliminate failures.

Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications.

It is commonly used in database marketing and direct marketing and has received particular attention in retail.