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Instead, a brand infiltration agency works with the client to select specific and customized marketing tactics, all managed through the one agency.
They may offer sophisticated presentations that include videos with testimonials from satisfied sellers and personalized glitzy brochures that suggest a customized marketing plan.
Today, Post provides clients with customized marketing programs based on software tools that blend traditional database marketing with E-mail focused on specific consumers.
MTV's Customized Marketing MTV has customized its channel by using for the most part the local language and using local performers as video jockeys.
Affinion Group develops customized marketing programs for affinity partners, these programs include a variety of products and services delivered directly to the partner's end customers designed to strengthen their customer relationships as well as generate significant incremental revenues.
Once the overhauled bar (often re-branded with a new name of Taffer's choosing, consistent with his customized marketing plan) is unveiled, he takes ownership and staff on a grand tour of its new features, equipment, uniforms, etc.
Local advertisers and cable operators will now have enhanced opportunities to work with Nickelodeon on customized marketing solutions including sponsorships of long and short-form programming and tailored advertising opportunities including events, promotions and multi-platform marketing solutions.
In addition, retail chain membership cards (issued mostly by grocery stores and specialty "big box" retail stores such as sporting equipment, office supply, or pet stores) use barcodes to uniquely identify consumers, allowing for customized marketing and greater understanding of individual consumer shopping patterns.
In 2007, Minecode purchased Seattle-based X6 Technologies, a company specializing in customized marketing and VDP technology solutions and shortly thereafter, in early 2008, purchased Saltmine, an interactive design firm with offices in Seattle, Washington and Portland, Oregon.