corporate retailing

The south side has the mighty outposts of corporate retailing: Victoria's Secret, Borders, Chico's and Banana Republic.

Small Towns and Big Business provides insight into the potential of the local state to control large corporations, the inherently problematic nature of corporate retailing, the possibilities for resisting McDonaldization, and the fate of local anti-corporation activism.

With neon and custom-graffitied signs pointing the way to the hair brushes, rap and R & B ballads booming in the background and merchandise that glitters, Ricky's stores are the opposite of corporate retailing: eccentric, stylish, brimming with local flavor.