core brand values
core values

"We are not backing away from our core brand in any way," she said.

Growth will also come from continuing to build on the core brands.

The problem is that many of these share factories with the bigger core brands.

Your core brand values need to run through everything your business does.

"The core brands are holding up very very well," she said in the conference call.

"Historically, companies wanted to maintain the integrity of their core brands," he added.

"This, at least, is more in tune with her core branding.

"The signals clearly say that many of you are not adequately supporting your core brands," he said.

Nevertheless, it features the stylistic imprint of the core brand.

He will need those skills to re-energize Coke, which has seen slow growth in its core brand.

But the core brand, Levi's, which accounts for some 70 percent of the business, is clearly slumping.

We wanted that to be our core brand."

In mid-2009, the company introduced Boulevard Pilsner to its core brand family.

This is because family branding allows them to leverage the equity accumulated in the core brand.

It brought out its Intel Inside campaign to boost its new core brand position.

Similarity between core brand and extension is the main concern of consumer perception of fit.

Now it seems that applying heat to food is just something that "chefs" do to reinforce their core brand message.

"Core brands are steady, stable things," she said.

An example of how this works in practice is the marketing and advertising of the core brand - Guinness stout.

Under him, the company focussed on its core brands, and on improving efficiency in the supply chain.

Unilever said its 400 core brands grew 4.9 percent in the fourth quarter and 3.8 percent in all of 2000.

Sustained and effective brand building, focused on core brands in major markets, is the key to improving volume and share performance.

Lambie-Nairn decided to address this when he took on the project, as with all these logos, the core brand itself was severely weakened.

Quality of core brand creates a strong position for brand and low the impact of fit in consumer evaluation.

Consistency in the application of brand attributes can help a business move into a new market sector without changing its core brand identity.