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The Fat Consumption Index was lower after the campaign than before it.
In 1988, the consumption index - an official statistic measuring salaries, bonuses and social benefits -went from 103 percent of the 1980 level, to 95.7 percent.
Instead there is the now familiar resort to notoriously slippery and unreliable lifestyle and consumption indices to trace out the contours of projected readerships.
ICON: Consumption Index.
Meerut ranked second on both the financial penetration index, which measures things like the presence of ATMs and bank branches, and on the consumption index, indicating the city's transformation into an urban town.
"It is logical to target black neighborhoods with these ads, since blacks have higher consumption indices for these products," said Bill Sharp, senior vice president and general manager of Burrell Advertising, a black-owned Chicago company.
Some price indexes incorporate changes in the quantity, expenditure share, and quality on various underlying goods as well as the changes in prices for them, although the term Divisia index is not often used in the official descriptions of consumer price indexes, producer price indexes, or personal consumption indexes.
Another idea, said an Administration official, would be for the United States to provide a team of experts to help the Soviets develop a statistical base for their economy - anything from a consumer-price index to real production and consumption indexes - which are now lacking in the Soviet Union, making economic reform much more difficult to plan and chart.
