concentrated marketing

Concentrated marketing is a strategy which targets very defined and specific segments of the consumer population.

Marketers have outlined four basic strategies to satisfy target markets: undifferentiated marketing or mass marketing, differentiated marketing, concentrated marketing, and micromarketing/ nichemarketing.

Due to a concentrated marketing effort, Valentine's Day is celebrated in some East Asian countries with Chinese and South Koreans spending the most money on Valentine's gifts.

Buoyed by the weak dollar, which reduces the cost to foreigners of buying American goods, and by the concentrated marketing efforts of a few industry leaders, California wine exports to Europe have grown by 25 percent annually for several years.