circulation strategy

He considers this not only a virtue but a successful circulation strategy.

Newspapers with national circulation strategies fared slightly better.

There are also the intangible criteria, like a magazine's circulation strategy, the buzz on a magazine and how a magazine has positioned itself.

In Phoenix, there is the same kind of credit card push, and the circulation strategies are becoming more complex and computer-dependent.

In fact, they say, the real source of the magazine's financial difficulties is Conde Nast's circulation strategy.

The two are deliberately taking the opposite circulation strategy from the hugely successful seven-year-old Cooking Light, a Time Inc. magazine that is aimed at a more general readership.

This circulation strategy was ushered in by Steve Florio, who was Mr. Newhouse's first president of The New Yorker from 1985 to 1994.

In a circulation strategy, The News has dropped expensive statewide delivery and concentrated on Denver and five surrounding counties, home to 56 percent of the state's population and 60 percent of its retail sales.

Yet the aggressive circulation strategy remained in place - raising the magazine's circulation to 807,000 today from about 450,000 in 1985 - and has required that the magazine engage in costly direct-mail efforts to replace readers that fall off.

And Mr. Squires, 46, took responsibility for the news and editorial pages, and also for some things that the president or publisher would normally control, like devising a circulation strategy and being the public face of the newspaper.

Ramps figure prominently in the plan, initiating a fixed procession that takes the visitor alternately through galleries and around green courtyards as the history of decorative arts is traversed-a circulation strategy that Meier returned to for the Getty Museum.

Despite changes in the newspaper's circulation strategies, the closure of Window Media's Southern Voice and South Florida Blade on November 16, 2009 made the Carolinas newspaper the largest LGBT print news publication in the Southeast.

One new circulation strategy is joint distribution with immigrants' newspapers like La Opinion, which The Times partly owns, and Korea Times, the country's largest Korean-language newspaper, which started distributing The Times to some of its 20,000 Sunday readers a few weeks ago.

However, Ms. Downing said circulation - which has grown steadily over that same period - was "soft" and would be down during the second quarter as the circulation strategy shifted from an emphasis on direct marketing to partnerships with Korean- and Spanish-language newspapers and increased local coverage.