But is this anything more than a marketing gimmick?
"They ought to be a place of honor, not a marketing gimmick."
Critics, however, contend that a regional focus is just a marketing gimmick.
In this way, it was a successful marketing gimmick.
This is a marketing gimmick and I'd like to see all of them gone.
What if the whole "deadly twin" thing is just a marketing gimmick?
It's part of the marketing gimmick, to be sure.
The fossil is discovered to be a marketing gimmick for a new mall.
Unless you came up with some great marketing gimmick.
The offer is, clearly, a carefully considered marketing gimmick.
Wörterbuch für Marketing