channel integration

Accordingly, the last chapter of this book is devoted to our reflections on the impact of channel integration on certain public policy issues.

A clear and thorough understanding of the customer, or target market, is required to be able to make appropriate decisions about channel integration and usability.

In May 2011 Sirius XM moved the blend to channel 16 as a part of their channel integration plan.

If the effects documented for retail-apparel-textile channels are more pervasive across other sectors similarly affected by channel integration, these changes could imply lower GDP volatility.

Karl believes business model innovation, social innovation, channel integration and transmedia storytelling are no longer just interesting concepts for marketers to consider, but absolutely essential in creating effective communications strategies in the age of innovation.

Klein, S., Frazier, G., and Roth, V. J., "A Transaction Cost Analysis Model of Channel Integration in International Markets", Journal of Marketing Research, May 1990, pp.