change in consumer attitude

Broad changes in consumer attitudes are difficult to prove.

Development of the services and Internet market and changes in consumer attitudes require a reaction on the part of the European Union.

Some agencies are producing public service campaigns, some are producing campaigns for paying clients and some are commissioning surveys and studies to assess the changes in consumer attitudes and behavior since the terrorist attacks.

Speaker after speaker at the meeting, which ended here yesterday, exhorted the more than 900 attendees to acknowledge and act on a new marketing reality: that major changes in consumer attitudes, habits and behavior will require completely making over how products are advertised.

His first book, The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It (John Wiley & Sons, Oct. 13, 2008), written with Ed Lebar, identified the beginning of changes in consumer attitudes that preceded the financial crisis.