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Over the last decade, the winners in financial services have been the category killers.
"We think there's an opportunity here for a category killer like Amazon," she said.
These stores are what brokers refer to as "category killers."
In her view, Fathom.com has the "potential to be a category killer."
An example of a category killer business is eBay.
"It is a category killer for the A380," he said.
By contrast, he said specialty stores, including the big category killers, represent 12 to 13 percent.
We hope that we can become the next category killer."
Very successful firms may come to dominate their industry (referred to as category killers).
The category killers are the "destination" virtually by themselves.
In retailing, competition from category killers has contributed to huge consolidation.
The existence of a category killer eliminates almost all market entities, whether real or virtual.
However sometimes it refers to specialist category killer retailers.
Not all of Orbitz's competitors see it as a category killer.
The chain prides itself on being "category killers" in certain products by offering numerous variations.
These superstores so dominate a market that they are referred to by the unfortunate label "category killers."
"There was no specific category killer, outside of Elmo and Nintendo.
Baby Superstore, when it went public two years ago, was supposed to be a "category killer" retailer, one that would leave competitors reeling.
It seems unlikely that in this era of the "category killer," our childen will have such stories to tell.
In other words, the category killers have succeeded so well that they have created a new category: themselves.
When predatory capitalists talk shop among themselves, they call superstores "category killers," for their destructive efficiency.
Sports Web sites are category killers.
Category killers, they are called.
Beyond spawning the category killer, Sam Walton's legacy has had other, further-reaching effects.
Although so-called category killer stores often face opposition in small towns, the permitting process for Lisbon Landing went smoothly.
