Our publishers don't have a lot of promotional budget to throw at unknown factors like us.
There is no promotional budget as advertising is only by word of mouth.
So far, however, those efforts seem to have had little impact, and the movie's limited promotional budget is now being directed at a wider audience.
Contractors will often use their promotional budget to cover costs.
Some still do not have promotional budgets for next year.
But industry sources told me that they sold about a million pair with a relatively small - $550,000 - promotional budget.
According to Tate, the promotional budget for the album was $1,000.
It sank, they said, because the record company didn't back it with enough of a promotional budget.
Made by a small independent firm, it stood little chance against the big toy companies with huge promotional budgets.
Nonetheless, the company said it was forced to scale back its national promotional budget to $60 million from $100 million.
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