brand revitalization AmE , auch: brand revitalisation BrE

Mayo S. Stuntz Jr., the self-described "brand revitalization specialist," was recruited to run the unit.

In 2005, River West Brands, a Chicago-based brand revitalization company, re-introduced Coleco to the marketplace.

Within the same year, Hang Seng Bank introduced a brand revitalization program and presented a new company slogan - Managing wealth for you, with you.

In 2005, River West Brands, a Chicago based brand revitalization company, announced that it had formed Avenue Brands LLC to help bring back Bonwit Teller as a luxury brand.

Phan, M., Thomas, R., Heine, K. (2011) Luxury Brand Revitalization through Social Media, Presented at the KAMS Fall Conference, Seoul, 19 November.

Rotana engages in a brand revitalization project resulting in the unveiling of its new product brands; Arjaan by Rotana and Rayhaan Hotels and Resorts by Rotana.